Who we are
What information do we collect, and how do we use it?
- Information you voluntarily submit to the Website:
We may collect personal information, such as your name and/or email address. For example, this information could be collected when you voluntarily leave a comment, subscribe to a newsletter, or submit a contact form.
- Information we collect from others:
We might receive information about you from other sources. If, for example, you use third-party software via the Website, this third party might transfer information to us for execution.
- Derivative data:
We gather information about you and the device you use to access the Website. When you visit this Website, we may automatically collect your IP address, operating system, browser type, any website that refers you, the pages you view, and the time and date of access. We may also gain information about your actions, such as which links you click.
How might your information be used?
We may use the information mentioned above that is collected to:
- Run competitions, sweepstakes, contests, or promotions
- Send administrative messages, such as confirmation emails, technical notices, policy updates, security alerts, etc.
- Send you marketing information and updates, such as newsletters. Each point of contact will have the option to opt-out of future communications.
- Enable comments on the Website
- Answer your comments and/or questions
- Provide user support
- Track and measure advertising placed on the Website
- Process payments for purchases on the Website
- Investigate, and deter illegal and unauthorized illegal activities
Third-party use of your personal information
We may share your information with third parties when you explicitly authorize us to share this information.
The Website may also use third-party service providers to offer services and functionalities on the Website. These third-party service providers follow their respective privacy policies regarding using your personal information.
Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We, therefore, have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
We have implemented the following:
- Remarketing with Google AdSense
- Demographics and Interests Reporting
- DoubleClick Platform Integration
We, along with third-party vendors such as Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad services functions as they relate to our website.
Amazon Affiliate Program
We participate n the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.
From time to time, we may use anonymous data. Anonymous data does not identify you and may be combined with data from other parties. Some examples include cookie data or analytics.
When visitors leave comments on the site, we collect the data shown in the comments form and the visitor’s IP address and browser user agent string to help with spam detection.
If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors can download and extract any location data from images on the website.
If you leave a comment on our site, you may opt-in to save your name, email address, and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
When you log in, we will also set up several cookies to save your login information and screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. The login cookies will be removed if you log out of your account.
An additional cookie will be saved in your browser if you edit or publish an article. This cookie includes no personal data and indicates the post ID of the article you edited. It expires after 1 day.
Embedded content from other websites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves exactly as if the visitor has visited the other website.
- Display Adverts:
The Website may use third-party advertising services to show advertisements to our visitors. See more information in the section below.
- Retargeting Adverts:
The Website may use remarketing campaigns via third-party service providers to market the Website. These third parties may include Facebook, Pinterest, Google, or Instagram. In retargeting, adverts are shown to past visitors of the Website based on cookies.
- Sponsored Content Tracking Pixels:
The Website may participate in sponsored campaigns with influencer networks, brands, or agencies. Sponsored content is disclosed in line with FTC requirements. Sponsored campaigns may use tracking pixels or web beacons with cookies by the sponsoring company to track the campaign’s results with data on the audience and usage. No personally identifiable information gathered by the Website is used with these tracking pixels.
- Affiliate Program Participation:
The Website uses affiliate marketing by tracking links in the content it generates. If you click on a tracking link in an affiliate partnership, a cookie is placed on your browser that tracks any sales for commission purposes. BackyardPests.com participates in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and links to Amazon.com. As part of this Amazon Associates program, the Website will post customized links provided by Amazon to track the referrals to their website. This program utilizes cookies to track visits to assign commissions on these sales.
You may subscribe to our newsletter on the Website, which may be used for advertising purposes. Newsletters may have embedded tracking pixels to evaluate our marketing campaigns’ success.
We may use these tracking pixels to see if and when you open an email and which links you click on. This enables the Website to adapt content in future newsletters to match your interests better. This information is not shared with third parties.
YOUR DATA RIGHTS
Suppose you have a registered account on this website or have left comments. In that case, you can request an exported file of the personal data we retain, including any additional data you provided.
You can also request that we erase any of the personal data we have stored. This does not include any data we are obliged to keep for administrative, legal, or security purposes. In short, we cannot erase data vital to you being an active customer (i.e., basic account information like an email address).
If you wish that all of your data be erased, we will no longer be able to offer you any support or other product-related services.
Your privacy is critically important to us. Going forward with the GDPR, we aim to support the GDPR standard. Ripley Pest Management permits residents of the European Union to use its Service. Therefore, Pest Yard Management intends to comply with the European General Data Protection Regulation. For more details, please see here: EU GDPR Information Portal.
Sensitive personal information
Sensitive information may include but is not limited to, your health information, criminal history, social security number, race or ethnicity, political ideas, religious beliefs, trade union details, etc.
How long we retain your data
The comment and its metadata are retained indefinitely if you leave a comment. This is so we can automatically recognize and approve any follow-up comments instead of holding them in a moderation queue.
For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information anytime.
What rights do you have over your data?
If you have an account on this site or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.